Despite the growing interest in the concept of marketing agility and its applications in practice, its determinants are yet to be clarified. Therefore, the current study aimed to determine the impact of organizational factors (organizational culture, personality traits, leader characteristics, and empowerment) on the dimensions of marketing agility (proactiveness, speed, flexibility, and responsiveness). Four main hypotheses and a number of sub-assumptions were developed and data were collected from employees working in mobile service companies in Sharkia Governorate. Valid questionnaires wer 365 and simple and multiple regression analysis were employed using SPSS v. 22. Results showed support to hypotheses. Implications were disucessd and recommendations were suggested.