Entrepreneurial marketing and bank performance in Egypt: is environmental turbulence a missing link?

Faculty Commerce Year: 2021
Type of Publication: ZU Hosted Pages:
Authors:
omnia Abdelaziem Abdelhaliem Helal
Journal: Journal of Entrepreneurship in Emerging Economies Journal of Entrepreneurship in Emerging Economies Volume:
Keywords : Entrepreneurial marketing , bank performance , Egypt: , environmental    
Abstract:
Purpose – Current research argues that there is a positive relationship between entrepreneurial marketing (EM) and business performance. However, this relationship has only been discussed in a relatively stable environmental situation and i
    
     
 
       

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  • omnia Abdelaziem Abdelhaliem Helal, "دور العوامل الديموجرافية و السيكوجرافية في العلاقة بين التسويق عبر مواقع التواصل الاجتماعي و ولاء العملاء للعلامة التجارية", مجلة الدراسات و البحوث التجارية، كلية التجارة، جامعة بنها, 2018 More
  • omnia Abdelaziem Abdelhaliem Helal, "The Role of Demographics and Psychographics in the Relationship between Social Media Marketing and Brand Awareness among Smartphone Users in Egypt", كلية التجارة- جامعة الاسماعيلية, 2018 More
  • omnia Abdelaziem Abdelhaliem Helal, "The Effect of Facebook Marketing on Brand Engagement: The role of Demographics and Psychographics An empirical study on smartphone users in Egypt", مجلة كلية التجارة للبحوث العلمية، كلية التجارة، جامعة الإسكندرية, 2018 More
  • omnia Abdelaziem Abdelhaliem Helal, "The moderating role of self-efficacy in the relationship between workplace envy and social undermining", Global Business and Organizational Excellence, 2021 More
  • omnia Abdelaziem Abdelhaliem Helal, "A Moderation and Mediation Model of Social Media Marketing and Brand Loyalty Among Smartphone Users in Egypt", International Journal of Customer Relationship Marketing and Management, 2021 More

Department Related Publications

  • Abeer Osman Abdelazez Ataallah, "Workplace Bullying’s practices and results:A comparative study", كلية التجارة - جامعة الزقازيق, 2013 More
  • omnia Abdelaziem Abdelhaliem Helal, "The Effect of Facebook Marketing on Brand Engagement: The role of Demographics and Psychographics An empirical study on smartphone users in Egypt", مجلة كلية التجارة للبحوث العلمية، كلية التجارة، جامعة الإسكندرية, 2018 More
  • Maha Mohamed Mohamed Ahmed Elbanawey, "الأثر المعدل للكفاءة الذاتية الخضراء في العلاقة بين القيادة المسئولة والسلوك الأخضر للعاملين دراسة ميدانية على قطاع الأدوية المصري", المجلة المصرية للدراسات التجارية, 2024 More
  • Tamer Mohamed Hassan Ibrahiem Shahwan, "The association between disclosure level and cost of capital in an emerging market: evidence from Egypt", Afro-Asian J. Finance and Accounting, 2014 More
  • Tamer Mohamed Hassan Ibrahiem Shahwan, "Academic Risk Measures and Audit Qualifications: Evidence from Egypt", Journal of Emerging Trends in Economics and Management Sciences, 2015 More
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