Entrepreneurial marketing and bank performance in Egypt: is environmental turbulence a missing link?

Faculty Commerce Year: 2021
Type of Publication: ZU Hosted Pages:
Authors:
Journal: Journal of Entrepreneurship in Emerging Economies Journal of Entrepreneurship in Emerging Economies Volume:
Keywords : Entrepreneurial marketing , bank performance , Egypt: , environmental    
Abstract:
Purpose – Current research argues that there is a positive relationship between entrepreneurial marketing (EM) and business performance. However, this relationship has only been discussed in a relatively stable environmental situation and i
   
     
 
       
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