دور العوامل الديموجرافية و السيكوجرافية في العلاقة بين التسويق عبر مواقع التواصل الاجتماعي و ولاء العملاء للعلامة التجارية

Faculty Commerce Year: 2018
Type of Publication: ZU Hosted Pages:
Authors:
omnia Abdelaziem Abdelhaliem Helal
Journal: مجلة جامعة الجوف للعلوم الاجتماعية مجلة الدراسات و البحوث التجارية، كلية التجارة، جامعة بنها Volume:
Keywords : , العوامل الديموجرافية , السيكوجرافية , العلاقة , التسويق , مواقع    
Abstract:
Social media is increasingly finding a place for itself in all aspects of our lives. Social media is being increasingly used as a platform to conduct marketing and advertising activities (Alalwan, 2018). However, there is always a challenge
    
     
 
       

Author Related Publications

  • omnia Abdelaziem Abdelhaliem Helal, "The Role of Demographics and Psychographics in the Relationship between Social Media Marketing and Brand Awareness among Smartphone Users in Egypt", كلية التجارة- جامعة الاسماعيلية, 2018 More
  • omnia Abdelaziem Abdelhaliem Helal, "The Effect of Facebook Marketing on Brand Engagement: The role of Demographics and Psychographics An empirical study on smartphone users in Egypt", مجلة كلية التجارة للبحوث العلمية، كلية التجارة، جامعة الإسكندرية, 2018 More
  • omnia Abdelaziem Abdelhaliem Helal, "The moderating role of self-efficacy in the relationship between workplace envy and social undermining", Global Business and Organizational Excellence, 2021 More
  • omnia Abdelaziem Abdelhaliem Helal, "Entrepreneurial marketing and bank performance in Egypt: is environmental turbulence a missing link?", Journal of Entrepreneurship in Emerging Economies, 2021 More
  • omnia Abdelaziem Abdelhaliem Helal, "A Moderation and Mediation Model of Social Media Marketing and Brand Loyalty Among Smartphone Users in Egypt", International Journal of Customer Relationship Marketing and Management, 2021 More

Department Related Publications

  • Tamer Mohamed Hassan Ibrahiem Shahwan, "The association between disclosure level and cost of capital in an emerging market: evidence from Egypt", Afro-Asian J. Finance and Accounting, 2014 More
  • Tamer Mohamed Hassan Ibrahiem Shahwan, "Academic Risk Measures and Audit Qualifications: Evidence from Egypt", Journal of Emerging Trends in Economics and Management Sciences, 2015 More
  • Mahmoud Mohamed Mahmoud Abdlrhman, "Knowledge Management System’s Characteristics that facilitate Knowledge Sharing to Support Decision Making Processes in Multinational Corporations", AIS Electronic Library (AISeL), 2011 More
  • Maha Mohamed Mohamed Ahmed Elbanawey, "Proactive personality, job autonomy and career competencies as antecedents of job crafting among academicians in Zagazig University", Scientific Journal for Commercial Researches, Faculty of Commerce, Monofia University, 2018 More
  • Maha Mohamed Mohamed Ahmed Elbanawey, "الدور الوسيط للملكية النفسية في إطار العلاقة بين إدراك أخلاقية صناعة القرار التنظيمي و خصائص الوظيفة و السلوك الاستباقي-دراسة ميدانية", مجلة كلية التجارة للبحوث العلمية، كلية التجارة جامعة الإسكندرية, 2018 More
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