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To Bit or Not to Bit? Unveiling the Visual Discourse of AI: Exploring Cartoons in the Age of Artificial Intelligence
Faculty
Art
Year:
2025
Type of Publication:
ZU Hosted
Pages:
681–697
Authors:
Shaimaa Mohamed Mahmoud Helal
Staff Zu Site
Abstract In Staff Site
Journal:
https://journals.bilpubgroup.com/index.php/fls- Forum for Linguistic Studies Bilingual Publishing Group
Volume:
2
Keywords :
, , , , , Bit? Unveiling , Visual Discourse , , Exploring Cartoons , , , , Artificial
Abstract:
Artificial intelligence (AI) technology prevalence has led to our time being referred to as ‘the age of AI.’ As a contemporary societal issue, AI technology draws the attention of caricaturists who use their art to visually communicate various messages about it. This study explores how AI technology is visually represented in a collection of editorial cartoons published on the international online platform, Cartoon Movement with an especial focus on its effects related to literature, books, theory of mind, and arts. The research aims to identify the visual communicative functions employed by caricaturists to depict AI- themes. To achieve this, a multimodal discourse analysis approach is used. Eight caricatures, published between 2018 and 2024, were specifically selected for semiotic analysis. Using Kress and Van Leeuwen’s (2006) framework of visual social semiotics, the study examines the representational, interactive, and compositional meanings in the selected cartoons. The study is significant for its insights into how AI is visually depicted in relation to literature, arts, books ,theory of minds and its potential societal implications. The analysis shows a predominantly skeptical or cautionary stance toward AI in the realm of human cognition and creativity. The results emphasize the need for ongoing ethical as well as philosophical reflection as AI continues to integrate into various aspects of human life. Keywords: Multimodal Discourse Analysis; Artificial Intelligence (AI); Visual Modality; Social-Semiotics
Author Related Publications
Shaimaa Mohamed Mahmoud Helal, "stress in English: Prosodic and rhythmic complexity", International Symposium of applied linguistics, 2014
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Shaimaa Mohamed Mahmoud Helal, "Visual Metaphors and Discursive Strategies in AI Editorial Cartoons: A Cognitive Linguistic Approach", Bilingual Publishing Group, 2025
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Department Related Publications
Shaimaa Mohamed Mahmoud Helal, "stress in English: Prosodic and rhythmic complexity", International Symposium of applied linguistics, 2014
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Mona Abdelhady MohamedAhmd, "''Resistance of Female Characters in Selected Plays by Maria Irene Fornes.''", Proceedings, The 12th International Symposium on Comparative Literature. ''Language and Literature of Resistance.'', 2016
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Mona Abdelhady MohamedAhmd, "''An Ecofeminist Critical Approach to Linda Hogan's Mean Spirit.''", Philology, 2016
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Mona Abdelhady MohamedAhmd, "......''Pluralism, Acculturation and Assimilation in Amy Tan's The Joy Luck Club.''", مجلة قسم اللغة الانجليزية كلية التربية جامعة عين شمس, 2017
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Mona Abdelhady MohamedAhmd, ". ''National Identity as a Postcolonial Theme in Wole Soyinka's Death and the King's Horseman.''", مجلة قسم اللغة الانجليزية كلية التربية جامعة عين شمس, 2011
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