Given the important and fundamental role of school media in providing educational guidance and raising student awareness of such occasions and initiatives, the study problem was formulated to answer the following question: To what extent do school media's celebrations of national and regional events and presidential initiatives influence students' awareness of the importance of these events? This was achieved through field application on a sample of 400 students from Egyptian public, private, and international schools, as well as students in the Egyptian curriculum at Saudi private schools. The study concluded that there is a correlation between the reasons for students' participation in school media's coverage of events and initiatives and the cognitive, emotional, and behavioral effects of this coverage on raising their level of awareness.