The last ten years confirm the clear interest in the marketing results resulting from social responsibility programs in actual reality, and the belief of the state that its sustainable development agenda requires the participation of all stakeholders from development partners to keep pace with the changes that occurred in the local, regional and global context. The great role of all institutions and organizations in society has emerged, which has become an important role in developing and supporting development, through participation in the preparation of development programs and plans and their implementation. Thus, the importance of research stems from the importance of social marketing, which is employed by all sectors and institutions in society, depending on smart marketing methods and strategies to achieve the maximum possible benefit to achieve the goals of sustainable development for society.