The changes we are experiencing so far have led to the development of new habits and behaviors for consumers in the digital environment compared to the traditional environment. Therefore, traditional marketing methods have changed with the shift in the characteristics of the traditional consumer to the digital consumer. This has helped change the individual's demographics, making them more adaptable and interactive to the environment. These changes have helped organizations and companies of all kinds to digitize the elements of the marketing mix and its multiple channels more than ever before, and have helped them create advertising designs that are in line with the digital consumer and work to meet his needs and satisfy his desires. They have relied on elements of creativity and innovation to create a new advanced environment that has the ability to influence the purchasing intentions of consumers. Therefore, global companies have begun to rely in their advertising designs on artificial intelligence and virtual reality Augmented reality to eliminate advertising deception and what happens in it through metaverse technology. The metaverse will change the shape of business in the future and the nature of human life in our contemporary world. This is a result of digital technologies that rely on virtual reality mechanisms, which will transport individuals to worlds and spaces whose boundaries and potential cannot be controlled through virtual products. These technologies gain importance from the future of the Internet and the enhanced reality of social media, as digital goods will represent an important means of user expression in the metaverse.