The idea of applying augmented reality technology in advertising came after the audience began to feel saturated with advertising and the increase in advertising deception through various advertising means, which made creating and leaving the desired impression on the audience difficult; which prompted the need for advertisers to change their approaches and use modern technology to link and change the concepts of some advertising means and find unconventional means to influence the audience. Customer trust in various advertising methods plays an important role in the desire to purchase. A survey of 28,000 customers from 56 countries around the world by Nielsen Global revealed that customers' confidence in traditional advertising is decreasing, while their confidence in advertisements via the Internet and mobile phones is increasing, and the most important of these advertisements are those that use augmented reality technology. From the above stems the problem of research into the impact of employing augmented reality technology in eliminating advertising deception, which helps increase sales. The research results concluded that augmented reality achieves many benefits for users through the actual experience of the product before use, which eliminates the advertising deception that the user suffered from in traditional advertising forms. It also achieved many benefits for companies, the most important of which is increasing their credibility with users, which helped increase sales.