Artificial intelligence technologies have developed in the past few years, which has made them spread widely in the field of digital marketing, and has benefited to a great extent from the great development that has befallen artificial intelligence, which has made owners of various services and products seek to use it during the coming period. Artificial intelligence helps make marketing methods smarter, more effective, and more convenient for the consumer. Therefore, it is expected that in the coming period, artificial intelligence will transform from a desirable advantage to a necessary advantage, in order to enhance the position and competition in the market. Artificial intelligence is an essential tool to help make the various types of data collected - whether organized or unorganized - from various digital points of sale understandable and logical in context; This is for quickly implementable marketing decisions, providing personalized customer service, simplifying marketing efforts, and thus providing an advantage over competitors. With the increasing interest of researchers in digital marketing as one of the important tools in the field of marketing, especially with the increasing number of Internet users and the number of products that are marketed electronically on Internet pages; Artificial intelligence technology emerged as one of the most important technological technologies of the Fourth Industrial Revolution, which was used extensively in the field of electronic marketing, through companies and institutions to increase the effectiveness and success of their marketing process. Therefore, the problem of this study revolves around knowing the impact of employing artificial intelligence technologies and their multiple capabilities on the effectiveness of digital marketing methods for institutions, bodies and companies. The study found that artificial intelligence has made social networking sites, such as Facebook, Twitter, and Instagram, means that facilitate the marketing campaigns provided by the company, and artificial intelligence still has room for significant development, as companies and individuals can benefit from it much more at the marketing level. Critics of AI argue that the speed and accuracy advertisers gain when they use technology in their marketing is offset by a lack of emotional depth and creativity arising from the human experience. AI systems may therefore help media agencies in the future,