The study aimed to identify the level of impulsive online shopping motives and their dimensions, Test the significance of differences in impulsive online shopping motives and their dimensions according to gender, Determine the factors related to impulsive online shopping motives and their dimensions, and the degree of contribution of each factor affecting significantly, and identify the most important risks of online shopping. Faculty of Law and Faculty of Veterinary Medicine in Sharkia Governorate were selected using a simple random method. The sample size was 202 respondents, data were collected using Google Forms and analyzed using frequencies and percentages, arithmetic mean, weighted mean, stability coefficient of Alpha Cronbach, “T” test for two independent samples, simple correlation coefficient of Pearson, and Step Wise Multiple Regression. The most important results: impulsive online shopping motives was average at a rate of 79.2%, there was significant differences at a significance level of 0.01 regarding impulsive online shopping motives according to gender, in favor of the female, and there are seven independent variables that together contributed significantly to explaining the total variance in the degree of impulsive online shopping motives, with percentage 90.1%, the relative contribution of each variable: Following influencers 72.5%, general knowledge 6.7%, electronic addiction 4.5%, monthly income 2.9%, tendency towards technological innovations 2.5%, daily internet usage 0.8%, and emotional balance 0.2%. The respondents' perceptions of online shopping risks according to weighted average: opportunity 349.3, time 326.5, quality and performance 305.7, social 287.3, psychological 283.8, technological and information 266.5, and financial risks 229.9. Keywords: online shopping, impulse shopping, online shopping risks, rural youth