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A Comprehensive Evaluation of Machine Learning and Deep Learning Models for Churn Prediction
Faculty
Computer Science
Year:
2025
Type of Publication:
ZU Hosted
Pages:
Authors:
Nabil Moustafa AbdelAziz
Staff Zu Site
Abstract In Staff Site
Journal:
Information MDPI
Volume:
Keywords :
, Comprehensive Evaluation , Machine Learning , Deep Learning
Abstract:
Churn prediction has become one of the core concepts in customer relationship management within the insurances, telecom, and internet service provider industries, which is essential in customer retention. Therefore, this study attempts to analyze the effectiveness of the advanced machine learning and deep learning models for churn prediction in the evaluation of the models’ performance across different sectors. This would help conclude whether the varied patterns of the churn throughout different sectors to the level that affects the model performance and to what extent. The work includes three datasets: namely, insurance churn, internet service provider customer churn, and Telecom churn datasets. The implementation and comparison conducted in this study of models include XGBoost, Convolutional Neural Networks (CNNs), and Ensemble Deep Learning with the pre-trained hybrid approach. The results show that the ensemble deep learning model outperforms other models in terms of accuracy and F1-score, achieving accuracies of up to 95.96% in the insurance churn dataset and of 98.42% in the telecom churn dataset. Moreover, traditional machine learning models like XGBoost also produced competitive results for selected datasets. The proposed deep learning ensembles reveal the strength and possibility for churn prediction and provide a benchmark for future research relevant to customer retention strategies. Also, the proposed ensemble deep learning model shows stable performance across different sectors, which reflects its ability to capture the varied churn patterns of different sectors.
Author Related Publications
Nabil Moustafa AbdelAziz, "A Modified Artificial Bee Colony Algorithm for Solving Least-Cost Path Problem in Raster GIS", Natural Sciences Publishing Corporation., 2015
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Nabil Moustafa AbdelAziz, "Enhancing ArcGIS Decision Making Capabilities Using an Intelligent Multicriteria Decision Analysis Toolbox", International Society for Environmental Information Sciences., 2012
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Nabil Moustafa AbdelAziz, "An Expert System for Choosing the Suitable MCDM Method for solving A Spatial Decision Problem", Alex, Egypt, 2009
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Nabil Moustafa AbdelAziz, "Efficient MCDM Model for Evaluating the Performance of Commercial Banks: A Case Study", Tech Science Press, 2021
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Nabil Moustafa AbdelAziz, "Green Communication for Sixth-Generation Intent-Based Networks: An Architecture Based on Hybrid Computational Intelligence Algorithm", Hindawi, 2021
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Department Related Publications
Khalid Aly Eldrandaly Mohamed Saeed Eldrandaly, "GIS software selection: a multi-criteria decision making approach", Monash University ePress., 2007
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Khalid Aly Eldrandaly Mohamed Saeed Eldrandaly, "A Knowledge-Based System for GIS Software Selection", Zarqa University., 2013
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Soaad Mohamed Nagieb, "A Knowledge-Based System for GIS Software Selection", Zarqa University., 2013
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Khalid Aly Eldrandaly Mohamed Saeed Eldrandaly, "Exploring multi-criteria decision strategies in GIS with linguistic quantifiers: an extension of the analytical network process using ordered weighted averaging operators", Taylor and Francis Ltd., 2013
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Mai Mohamed Abass Morsy Shomaan, "e-Business Web Portals Evaluation", Alex, Egypt, 2009
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