The research aims to evaluate the role of sports as a source of soft power through (sports diplomacy - sports culture - sports media). The researcher used the descriptive approach with a survey method due to its suitability and the nature of the research. The research sample was chosen randomly from (6) sports institutions (Ministry of Youth and Sports - Sports Federations - Sports Clubs - Sports Media Foundation - Military Sports Foundation - Egyptian Olympic Committee). Their number reached (470) individuals, including (32) as a survey sample, representing (6.81%) of the total research sample, (438) individuals as a primary sample, representing (93.19%) of the total research sample. The most important results were that sports allow countries to spread their national flags, language, heritage and culture. International sports success is considered one of the foundations of a country’s soft power, which increases its fame and creates a distinctive mental image for it. International sports events contribute to attracting foreign investments and increasing competitiveness. Sports media helps introduce the outside world to the civilizations of peoples through what it transmits of global sporting events. It also helps the public to learn about the events and developments taking place in society in various sports fields, and contributes to increasing Raising sports awareness among individuals and introducing them to the importance of sports and its role in their public and private lives.