Journal: |
المجلة العربية لبحوث الاعلام والاتصال، كلية الاعلام- جامعة الاهرام الكندية ،
جامعة الاهرام الكندية
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Abstract: |
The study aimed to achieve four main objectives: observing, describing, and analyzing the factors influencing the audience's evaluation of the credibility of journalistic content; interpreting their perception of the impacts of negative content; understanding audience interactions and corrective virtual behaviors towards negative content about the Egyptian Cars Abroad initiative; and identifying and analyzing the relationship between cognitive and psychological biases and the audience's attitudes towards newspaper coverage of the initiative. Additionally, it sought to analyze the factors affecting the audience's trust in the credibility of coverage and handling of the initiative, including the communicator, media outlets, and comments and shares on social media platforms. The study also aimed to identify the sources the audience relies on for information about the initiative. The research employed media survey and case study methods, applied to a sample of 400 Egyptians working abroad.
Results:
The results indicated that pre-existing cognitive and psychological biases, such as biases from hasty conclusions, safe decisions, attention to negative information, and external attribution, significantly influence the perception of media hostility, regardless of objectivity. These biases also affect the evaluation of newspaper credibility.
The results also showed that the credibility of official newspapers and the contributions of others on social media platforms play a crucial role in building audience trust, The more transparent and interactive the audience perceives them to be, the higher their trust; The study found that when the audience feels media hostility and perceives that others may be negatively influenced by the negative content about the initiative, they are motivated to engage in corrective behaviors on social media, These behaviors include correcting misinformation and rumors, participating in discussions to provide accurate information, and raising awareness.
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