Journal: |
المجلة المصرية لبحوث الاتصال الجماهيري، كلية الإعلام، جامعة بني سويف،
كلية الإعلام، جامعة بني سويف
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Abstract: |
The study aimed to explore the perceptions of communication professionals in Egyptian press institutions regarding the impact of robot journalism on functional roles such as publishing, news reporting, explanation, interpretation, critique, and monitoring. It also sought to predict which personal, organizational, and media-related criteria influence their perceptions, based on the Theory of Planned Behavior as the theoretical framework. Additionally, the study explored their perceptions of the benefits and risks associated with such algorithms in relation to professional values such as credibility, accuracy, and objectivity. It also examined the role of mediating variables in regression relationships, identifying whether the mediation was full or partial.
To achieve these aims, the researcher conducted a field study on a sample of 140 communication professionals working in Egyptian press institutions.
The study reached several findings, most notably: communication professionals expect that the relative advantages of robot journalism and the nature of its functional roles—particularly in news reporting, interpretation, and monitoring—may directly influence behavioral intention, compared to their expectations regarding the impact on professional and ethical practices such as credibility, objectivity, and privacy.
They anticipate that these robots will contribute to enhancing the future interpretive and monitoring roles of journalists, who will transition toward an investigative role focused on uncovering what lies behind the news and providing explanations and interpretations of current issues.
They also believe that these algorithms contribute to the emergence of new forms of news content, as well as the rise of fact-checking journalism, which relies on strict verification and strengthens values of credibility.
Moreover, communication professionals expect that the content generated by news-writing robots is more objective, though they acknowledge that such content may sometimes be biased due to the data stored in its databases. They believe that robot-generated content is characterized by accuracy and speed, although this does not eliminate the possibility of occasional errors.
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