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ENHANCING CLUSTERING-BASED CLASSIFICATION ALGORITHMS IN E-COMMERCE APPLICATIONS
Faculty
Computer Science
Year:
2018
Type of Publication:
ZU Hosted
Pages:
Authors:
Mohammed Maher Abdel Hafiz Hassan
Staff Zu Site
Abstract In Staff Site
Journal:
Journal of Theoretical and Applied Information Technology JATIT & LLS
Volume:
Keywords :
ENHANCING CLUSTERING-BASED CLASSIFICATION ALGORITHMS , E-COMMERCE APPLICATIONS
Abstract:
Data mining algorithms are used for analyzing data from different sources and extracting useful information from a large volume of data. Algorithms of data mining are used in E-commerce companies to help them identifying online customer behavior to recommend appropriate products based on customers’ needs. In this paper, our aim is enhancing the result of the classification techniques that applied to an online shopping agency dataset by using clustering techniques which applied to this dataset before entering it to classification techniques, so farthest first, expectation maximization (EM), and K-mean clustering algorithms are applied to an online shopping agency dataset to allocate related objects into the same cluster. After applying clustering algorithms, a group of data mining classification algorithms such as Bayes net, Naïve Bayes, K star, filtered classifier, decision table, J48, and JRIP are applied to the three clustering algorithms. A logistic model tree (LMT) classification algorithm is applied also to measure the performance parameters for each classifier. The experimental results achieved high rates in accuracy, precision, recall, Fmeasure, and ROC when compared to recent research paper
Author Related Publications
Mohammed Maher Abdel Hafiz Hassan, "Hybrid Model Architectures for Enhancing Data Classification Performance in E-commerce Applications", Springer International Publishing, 2019
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Mohammed Maher Abdel Hafiz Hassan, "Navigating the Depths of Explainable AI (XAI): Methods, Applications, and Challenges in Neurological Diseases", FCI, 2023
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Department Related Publications
Abdelnaser Hessien Reyad Zaied , "A Technique for Cost Justified Software Usability Testing", Engineering Research Journal, Helwan University,, 2002
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Abdelnaser Hessien Reyad Zaied , "Assessing e-Readiness in the Arab Countries: Perceptions Towards ICT Environment in Public Organizations in the State of Kuwait", Electronic Journal of e-Government, 2007
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Abdelnaser Hessien Reyad Zaied , "Development of Driver Assistance Collision Avoidance Fuzzy System", Emirates Journal for Engineering Research, 2006
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Mohamed Monier Hassan Mohamed Hassan, "A Model for Measuring Geographic Information Systems Success", Scientific Research Publishing, 2015
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Khalid Aly Eldrandaly Mohamed Saeed Eldrandaly, "A Model for Measuring Geographic Information Systems Success", Scientific Research Publishing, 2015
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