Marketing efficiency of mango crop in Ismailia Governorate

Faculty Technology and Development Year: 2024
Type of Publication: ZU Hosted Pages: 10
Authors:
Journal: مجلة الزقازيق للبحوث الزراعية كلية الزراعة - جامعة الزقازيق Volume: 51
Keywords : Marketing efficiency , mango crop , Ismailia Governorate    
Abstract:
The research aims primarily to estimate the Marketing efficiency of the mango crop in Ismailia Governorate. The problem of the study was the low Marketing efficiency of mangoes in Ismailia Governorate. To achieve its objectives, the research relied on the use of descriptive and quantitative analysis methods, published and unpublished secondary data, and primary data with a random sample estimated at about 100 merchants in the Abu Khalifa and El- Mostaqbal Markets, and it reached The results indicate that the average area, production, and productivity in the Republic during the period (2000-2021) amounted to about 167.9 thousand feddan, 670.38 thousand ton, and 4.11 ton/feddan, respectively, and in the governorate it reached about 68.21 thousand feddan, 201.17 thousand tons, and 3.42 tons/feddan, respectively, and with a study The structure of Marketing costs per ton in Market El-Mustaqbal, Abu Khalifa, and the total study sample for the wholesaler was found to be about 1.46, 1.93, and 1.49 thousand LE, while for the retailer it amounted to about 2.33, 2.25, and 2.23 thousand LE, respectively. By studying the net Marketing return per ton in Market El-Mustaqbal, Abu Khalifa, and the total study sample. It was found that for the wholesaler it amounted to 2.04, 1.97, and 2.01 thousand LE, while for the retailer it amounted to about 3.17, 3.75, and 3.46 thousand LE, respectively. By studying the Marketing difference (producer - consumer) in Market El-Mustaqbal and Abu Khalifa and the total sample of the study, it was found that it amounted to 9, 9.50. 9.25 thousand LE, respectively. A study of Marketing efficiency showed that it reached 33.68%, 28.08%, and 30.78%respectively. The research recommends reducing the number of intermediaries in the Marketing process, which improves the farmer’s income and provides the product to the consumer at acceptable prices.
   
     
 
       

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