"In a semi-controlled experiment, the researcher tested the impact of the directions of non-financial performance indicators and the confirmation of non-financial indicators on financial analysts’ estimates of the fair value of the stock, the estimate of the expected profit per share, the uncertainty surrounding these two estimates, and the estimate of the possibility of the establishment facing future financial difficulties using 30 financial analysts, in a design Factorial (2 x 2): The first factor is the direction of non-financial indicators (positive/negative) and the second factor is the status of confirmation of these indicators (confirmation/disconfirmation). The results indicate that there is a significant effect of the trend of non-financial indicators on the estimates of financial analysts, while there is no significant effect of the confirmation of non-financial performance indicators on the financial analysts’ estimates of the fair value of the stock, the expected earnings per share, the uncertainty surrounding these two estimates, and the estimate of the possibility of the establishment facing future financial difficulties. . Keywords: non-financial indicators - financial analyst estimates - value relevance."