The importance of studying the relationships between colleges, businesses, and governments has grown as a result of the recent explosion of technical advancements. The potential for national economic growth is enhanced by the dissemination of new information discovered via research. When it comes to the generation of new information that can be used by established economies, universities play a crucial role. So, in this study we proposed a framework for select best strategy in higher education. This process contains many conflicting criteria, so the concept of multi-criteria decision making (MCDM) is used. The MCDM is integrated with the triangular neutrosophic sets to overcome the vague information. The COCOSO technique is proposed to rank the alternatives. Higher education officials, including government bureaucrats and academic administrators, may put the recommended approach to use.