aspects necessary for managing and marketing fitness centers" by identifying: the methods of managing marketing plans for service activities in fitness centers, the interest of fitness centers departments in the marketing practices of the services provided, and, the research sample was chosen by random method From the research community, the total sample amounted to (242) individuals, including (220) the basic research sample, and (22) for the exploratory sample of managers and employees of (48) fitness centers representing the cities and centers of the Sharkia Governorate, which numbered (18) centers and cities.