The research aimed to make a comparison of the mental image of governmental and private sports channels and their role in shaping the attitudes of individuals. The researcher used the descriptive approach in the survey method, and the researcher chose the basic and exploratory research sample in a random way from the followers of government and private sports channels (secondary school students, university youth, employees and intellectuals who frequent sports clubs and social clubs in Sharkia Governorate), and the total number of the research sample reached (870). ), and (50) individuals were selected at a rate of (5.7%) of the total research sample to conduct the exploratory study on them, and thus the basic research sample becomes (820) individuals with a percentage of (94.3%) of the total research sample. Among the research tools: a questionnaire form “the reality of governmental and private sports channels in shaping the trends of individuals” - a questionnaire form "the content and content of government and private sports channels". The researcher used the following statistical methods: (arithmetic mean - standard deviation - Pearson correlation coefficient - Alpha Crow-Nbach coefficient - Ka2 test - percentage - Mann-Whitney test). Among the most important results: the conclusions of the responses of the research sample members to the questionnaire’s axes phrases “The reality of government and private sports channels in shaping the attitudes of individuals”: (Axis: the cognitive component - the axis: the emotional component - the axis: the behavioral component). Among the most important recommendations: Caring for sports should be a priority for the state, and this should be highlighted through its specialized media - the use of a professional administration to manage government channels specialized in sports.