the world is witnessing a great technological progress in the field of applying computational systems in cultural heritage sites. This progress allows many practical marketing applications for such sites like the augmented reality (AR) technology; where the user could acquire a simulated version of the ancient physical world through digital media. On the other hand, there is an absence of using smart technological applications in presenting the Egyptian cultural heritage to the audience to enhance their experience by providing a high degree of realistic interaction. Visitors need means to simulate ruins, buildings, landscapes, or even ancient characters as they formerly existed and the experience could be further enhanced through sensory reactions. The main objective of the research is to introduce the AR technology as an approach o