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المجلة المصرية لبحوث الإعلام
جامعة القاهرة
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Abstract:
The study focused on one of the most important platforms that succeeded in attracting a large number of followers in the world in a short time, which is the (Club House) platform. Clubhouse of the Egyptian public, in addition to the type of social capital formed in the virtual space. The study relied on the survey method, the qualitative content analysis tool, and the questionnaire to collect information. The study reached a number of results, the most important of which are:
1- The results showed the effect of using the Club House platform on social relations, and this is evidenced by the clarity of the participants’ traits and morals in the dialogue, and their interaction through direct audio dialogue on the Club House platform, which appears as direct confrontational dialogue that takes place on the ground face to face, as well as through interaction Communicating with real people and with real identities mostly, as the social interaction of users from the Egyptian public is evident on the Clubhouse platform through solidarity and sharing with others in different situations, and also through a feeling of closeness and harmony with other participants in the dialogue, and through which their social relations develop, whether in Virtual or real worlds.
2- The general results of the study confirmed the high rate of use of the Clubhouse platform by the sample of the Egyptian public, as the sample of the Egyptian public was keen to interact with Club House (by 70.7%).
3- The results of the study also indicated that (51.4%) of the study sample used real names and not fictitious, which is one of the indicators of the high degree of confidence of the Egyptian public in social networks and related to the dimension of self-confidence and trust in social relations
The study recommends the necessity of studying the relationship between adolescents or children using the Clubhouse platform, the value aspect, and building and forming social capital.
Keywords:
Clubhouse Platform , Social Capital.
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