This paper presented a simplified approach for quantifying the multi-criteria used in road projects prioritization in the developing countries considering the local conditions such as environmental, socio-economic conditions, local characteristics and materials resources. The study scope includes three stages; engineering studies, economic analysis, and quantifying the multi-criteria. Forty three road sections were selected in four governorates in Upper Egypt; Fayoum, Menia, Assuit and Sohag to cover agricultural and desert rural roads. The chosen roads also covered different land uses activities such as industrial, development and agricultural areas. The considered criteria included governorates roads priorities, economic analysis impact, served population, served area type, cost/budget ratio, environmental impact, level of readiness and traffic counts availability. A ranking factor was calculated for each the identified road sections by using three different methods; economic analysis, weighted criteria approach, and equal weights criteria approach. Results of analysis indicated that considering the multi-criteria approach caused a great change in roads priorities. The most effective criteria included the governorate priorities, served population, and served area types. Economic evaluation can’t be considered the only prioritization criteria when the government authorities do not search for revenue rather than presenting access to markets and social activities. Finally, a prioritization matrix was developed for calculation of projects ranking factors.