A Proposed Conceptual Framework to the impact of Talent Management on Employer Branding: An Empirical Study in Egyptian Food Processing Companies

Faculty Commerce Year: 2018
Type of Publication: ZU Hosted Pages: 1-43
Authors:
Journal: مجلة البحوث التجارية كلية التجارة جامعة الزقازيق Volume: 40
Keywords : , Proposed Conceptual Framework , , impact , Talent Management    
Abstract:
This research not only investigate the impact of talent management dimensions on the employer branding factors in pharmaceutical organizations, but also build a conceptual framework to the impact of talent management on employer branding. Using survey approach, the data collected from 200 employers from various managerial levels from food processing companies in Egypt that have the biggest sales rate, the researcher selected managers as sample units from these food processing companies because manager has the chance to mobility between different companies and promotion to high administrative levels according to their capabilities to generate a distinctive sale rate and market share. That is to define the validity degree of both talent management dimensions and employers branding factors - between employers in different managerial levels in the Egyptian food processing companies, and also determine the impact of talent management dimensions on employers branding factors, and finally constructing a conceptual framework explore the impact of talent management dimensions on employer branding. This study found that talent management dimensions play a critical role to form the factors of employer branding. Talent management dimensions(communication, employee development , rewards and recognition, managing performance, open climate) have a positive impact on employer branding factors, and the five components of talent management lead to create employer branding factors (social value, interest value, Application value, Development value , Economic value , Management value , work/life balance ).in the organizations between employers. The employer branding factors build three dimensions which form employer branding (identity, image, and reputation) and according to these three factors talent manager could form a blue-print to employer branding in the organization.
   
     
 
       

Author Related Publications

  • Abeer Osman Abdelazez Ataallah, "The Factors Affect Organizational Knowledge Creation Processes in the Egyptian Manufacturing Environment: a comparative Study", كلية التجارة - جامعة الزقازيق, 2014 More
  • Abeer Osman Abdelazez Ataallah, "تأثير الأداء السياقي كمتغير وسيط على العلاقة بين تمكين العاملين والجدارات الاستراتيجية: دراسة مقارنة", كلية التجارة- جامعة بنها, 2014 More
  • Abeer Osman Abdelazez Ataallah, "دراسة تحليلية لتأثير العدالة التنظيمية على التكيف التنظيمى بالتطبيق على الوحدات المحلية", كلية التجارة- جامعة عين شمس, 2015 More
  • Abeer Osman Abdelazez Ataallah, "دور القيادة الخادمة في تفعيل التطوير الذاتي: دراسة مقارنة بالمستشفيات الجامعية", كلية التجارة- جامعة عين شمس, 2015 More
  • Abeer Osman Abdelazez Ataallah, "تأثير المنظمة دائمة التعلم على تفعيل بطاقة الأداء المتوازن – دراسة تطبيقية", جامعة الأزهر, 2012 More

Department Related Publications

  • Tamer Mohamed Hassan Ibrahiem Shahwan, "The association between disclosure level and cost of capital in an emerging market: evidence from Egypt", Afro-Asian J. Finance and Accounting, 2014 More
  • Tamer Mohamed Hassan Ibrahiem Shahwan, "Academic Risk Measures and Audit Qualifications: Evidence from Egypt", Journal of Emerging Trends in Economics and Management Sciences, 2015 More
  • Mahmoud Mohamed Mahmoud Abdlrhman, "Knowledge Management System’s Characteristics that facilitate Knowledge Sharing to Support Decision Making Processes in Multinational Corporations", AIS Electronic Library (AISeL), 2011 More
  • Maha Mohamed Mohamed Ahmed Elbanawey, "Proactive personality, job autonomy and career competencies as antecedents of job crafting among academicians in Zagazig University", Scientific Journal for Commercial Researches, Faculty of Commerce, Monofia University, 2018 More
  • Maha Mohamed Mohamed Ahmed Elbanawey, "الدور الوسيط للملكية النفسية في إطار العلاقة بين إدراك أخلاقية صناعة القرار التنظيمي و خصائص الوظيفة و السلوك الاستباقي-دراسة ميدانية", مجلة كلية التجارة للبحوث العلمية، كلية التجارة جامعة الإسكندرية, 2018 More
Tweet