Journal: |
مجلة البحوث التجارية
كلية التجارة جامعة الزقازيق
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Volume: |
40
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Abstract: |
This research not only investigate the impact of talent management dimensions on the employer branding factors in pharmaceutical organizations, but also build a conceptual framework to the impact of talent management on employer branding.
Using survey approach, the data collected from 200 employers from various managerial levels from food processing companies in Egypt that have the biggest sales rate, the researcher selected managers as sample units from these food processing companies because manager has the chance to mobility between different companies and promotion to high administrative levels according to their capabilities to generate a distinctive sale rate and market share. That is to define the validity degree of both talent management dimensions and employers branding factors - between employers in different managerial levels in the Egyptian food processing companies, and also determine the impact of talent management dimensions on employers branding factors, and finally constructing a conceptual framework explore the impact of talent management dimensions on employer branding.
This study found that talent management dimensions play a critical role to form the factors of employer branding. Talent management dimensions(communication, employee development , rewards and recognition, managing performance, open climate) have a positive impact on employer branding factors, and the five components of talent management lead to create employer branding factors (social value, interest value, Application value, Development value , Economic value , Management value , work/life balance ).in the organizations between employers. The employer branding factors build three dimensions which form employer branding (identity, image, and reputation) and according to these three factors talent manager could form a blue-print to employer branding in the organization.
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