Journal: |
المجلة المصرية لبحوث الإعلام
كلية الإعلام - جامعة القاهرة
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Volume: |
6066 / ISSN1110-5836
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Abstract: |
Both the Internet and the mobile phone have become more important to people because of their multiple benefits to serve the human being, as the development of the mobile phone increased rapidly, and the race in the field of its use seemed feverish between companies in order to achieve the largest return, as the gains from them seemed not standing at the end, In this context, the use of the Internet and mobile around the clock is still among the public, achieving the largest amount of knowledge, and seeking to facilitate the ways of exercising his life, whether in communication and obtaining services, or in the field of entertainment as well, and many institutions have benefited from this technological development, and have sought to Attract audience through Entering applications and using them in the sector that it engages in, whether it is service, media or entertainment, and the Emirate of Dubai in the United Arab Emirates is a pioneer in the use of these applications, through state institutions or private institutions that seek to comfort the public and achieve the greatest degree of happiness, as she indicated Those institutions to that on many of their occasions, until many departments in these sectors and institutions were called "the happiness of the citizen or the public." The Deputy Director of the Telecommunications Regulatory Authority for the Information and e-Government Sector told Emirates Today today that the number of services covered by the smart government in terms of The number of services via telephones at the state level is about 4000 services (4), and the country is proceeding with the smart transformation, which in 2016 reached 96.3% in 41 federal interfaces, and 337 major government services used by dealers, distributed among 267 procedural services, 34 informatics and 11 Commercial 21 social and 4 seizure As for the beneficiaries, these services were distributed among 171 services provided to individuals, 104 services provided to individuals and the business sector and 62 services provided to the business sector, 28 federal entities have designed websites for the smart phone, while 13 federal agencies have developed an application Smartphone (5), where he has produced a report issued by the Committee of Nations The United Nations for Economic and Social Affairs UNDESA UAE is the first in the Arab world, and among the 50 best countries in the world in terms of the application of electronic participation (6), and accordingly, the study is gaining its importance, as mobile applications have become a place for the audience of its users, as well as the public's endeavor to Use these applications according to their needs and interests to facilitate their life, whether to perform a service or field of work or to identify forms of entertainment that can be accessed easily and conveniently. In light of the introduction of uses and gratifications, and based on the importance and problem of the study, we can put the most important objectives of the study in the following points:
1- Knowing the extent of public use in the Emirates (is it active) for mobile applications
2- Knowing the most important applications used by the public in the Emirates
3- Knowing the audience’s goals of using the applications and their need for them
4- Knowing the nature and type of audience that uses the applications
5- Knowing the effect of using applications on direct communication with agencies and institutions
Conclusion
There is no doubt that the goal of all technological developments in all fields is to serve humanity and humanity, and this means not to ignore the interests of large companies that seek to reap profits and gains from achieving them for development, and competition continues in all areas to achieve both of these goals, a service Humanity and reaping profits and gains, and perhaps the most distinctive and visible field in this regard is the mobile phone in which the race continues, as long as it achieves the human aspiration, comfort, entertainment, and what the productive companies seek, and the truth is that what is provided by the mobile phone technology It has been largely reflected in the employment of applications and the multiplicity of their forms, goals and methods of use, and this is what called for many bodies and institutions to race among themselves by investing what this technology has provided on the phone, by providing applications that provide customers with their services in an easy and simple way, in order to provide many Effort, money and time to complete their transactions.
The UAE in general and Dubai in particular, in this regard, are among the leading Arab countries in this regard, and as the study results indicated; many of the applications provided by the institutions and institutions in Dubai have played the role for which they were created, and achieved the goal that they sought And this is confirmed by the results of the field study, as it became clear that many of those applications have contributed significantly to achieving benefit for their users, whether service agencies or federal government agencies or others. And if the RTA application has achieved an advanced arrangement in the use of the study sample, then this confirms the importance of the public need for this application, and therefore more in-depth studies must be conducted by the authority to develop this application, and provide other services that may lead, but contribute to improving the services of the commission and achieving The greatest degree of customer satisfaction, and the same applies here to other bodies and institutions that have employed applications to serve customers, and have not relied on the need of the public only, but it was necessary to keep in mind permanently that competition in all sectors, especially in Dubai, is in Saleh is able to develop himself, and keep pace with the Technological development for the benefit of his organization and his audience, which is reflected in his successes and his continued competition. In fact, the state and the emirate of Dubai are constantly working to motivate the institutions and institutions to excel and excel, and not just success, and this is what appears in the statements of the political leadership and its interest in developing all aspects of work in the emirate, and creating great competitive atmosphere, whose goal in the first place is an interest The citizen and resident on the Emirates land.
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