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مجله علوم التربيه البدنيه والرياضيه– كلية التربية الرياضية للبنين جامعة بنها
مجله علوم التربيه البدنيه والرياضيه– كلية التربية الرياضية للبنين جامعة بنها
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The research aims to identify how to manage the economic returns to achieve competitive advantage in the Premier League football clubs, The researcher designed a questionnaire form as the main tool for collecting data after codifying it in terms of stability, honesty and objectivity, and included (4) axes to learn how to manage the economic returns (broadcasting rights - care rights - facilities and services - sports investment) in the Premier League football clubs, the sample consisted of (105 members) of (members of the boards of clubs - directors of all sports clubs - Sports activities directors - workers in marketing and sports clubs, sports care - members of the General Assembly of clubs) and the researcher to choose sample randomly from the research community and formed the survey study (sample = 20), while the baseline study (sample = 105.(
The most important results are: there is an urgent need to change the methods of selling the rights of television broadcasting, the non-return of the rights of broadcasting locally with the global and regional rates, there is no known timetable in which clubs receive their entitlements from broadcasting rights, there are no clear criteria for the distribution of television rights Among the clubs, long-term sports sponsorship contracts are more profitable than short-term sports sponsorship contracts, sports clubs do not conduct surveys to determine the economic viability of sports care, the club does not have specialists in feasibility studies for sports care, The marketing administration does not contract with the advertising companies to exploit the appropriate places to advertise inside the sports facilities at the club. The club management does not plan the marketing of sports services or products. There is no clear plan and strategy for the investment of the establishments. Sports within the club and achieve a significant economic return, the development of the performance and results of sports teams linked to increased investments within the club, does not invest part of the economic returns of the club in some businesses, which benefit him, M boot is one of the most preferred methods for clubs to make new investments within the club in order to maximize their economic returns.
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