The current research aims to identify the mix marketing role in the activation of the buying decision of the consumer sports in sports clubs. The researcher used the descriptive survey manner and proportionate to the nature of the research and goals. The researcher has designed a questionnaire as a key tool for collecting data after codified in terms of consistency and honesty, objectivity and included (4) axes to learn about the role of the (product – product price - product distribution - product promotion) in activating the buying decision of the consumer Sports. The sample Formed of (200) of the (board members of the clubs- managers pan sports clubs - directors of sports activities at clubs - marketing managers of sports clubs - members of the General Assembly at clubs- public of sports clubs). and the researcher selecting a sample search at random from the research community, the study consisted reconnaissance (sample = 40) while the main study (sample = 200). The main results are interesting clubs stage of growth and maturity of the product sports in order to convince the consumer to buy the product, as there are no centers within the club to measure product sporting quality of the service provided, there is no clear budgets within the club to develop and improve sports products, there is no clear strategy for the club in pricing sports products, lack of interest in sports clubs to price products based on the legislation and the laws of the State sports clubs don’t provide high technology for the distribution of products to consumers, compared with competitors, the clubs are not seeking through the supervision of the Marketing Department in building control at various distribution points system, the failure of the clubs doing enough advertising and advertising campaigns for the product sports, the failure of the clubs using the promotional tools that that will stimulate consumer instinct and urged him to buy sports products.