- Study aimed to : Identify the integrated relationship between the target cost and the value chain of pricing in sports marketing to strengthen the competitive advantage of the sports institution through: The concept and importance of the target cost and the value chain for the pricing in sports marketing in the sports institution - the stages of application of the target cost of the product, service and sports activity (price determination, cost estimation, profit margin determination, determining the allowable cost) (Data-operation-analysis-delivery), Group II: Primary activities (knowledge sharing - use of intelligence - formulation of activities), value chain, competitive advantages and the integrated relationship between target cost and value chain. - From the presentation and discussion of the results: - The study reached the need to apply the proposed model of the results of the survey axes. - The study measures : Use the descriptive approach - the community and the sample of the boards of directors of clubs and technical and administrative equipment for some individual and group games - and use the questionnaire to collect data and information - and the appropriate statistical treatment.