Research aim: The current research aims to identify the degree of consumer loyalty of the brand in the Egyptian club of Zamalek through the recognition of the members' awareness of the trademarks of the club - the degree of interest of the members in the trademarks - the desire of the members of the trade marks - the influence of pastoral practices on the desire of the members to make the purchase decision) Methodology used: The researchers used descriptive method in the survey method to suit the nature of research and objectives Research Sample and Characteristics: The sample consisted of (390) members of the General Assembly of Zamalek Club (the working members - the followers members - the athletes members) and the researchers selected the sample random of the research community, and the survey consisted of (45) The most important results: The most important results were the existence of sufficient awareness among the members of the club of the club's sponsor brands, the presence of awareness among the members of the club about the places of trademark of sponsorship among members and the awareness of the members of the club of the time scale in which most trademarks signed sponsorship contracts with the club. The means of advertising used by the club sponsors are of interest to the members of the club, the possession of trademarks to sponsor the club a distinct place compared to the competitors of other marks, also agree the mental image of his place trademarks with the ambitions and wishes of members, Urinates from club members for trademark products, and clarity of the marketing policies of brands to influence members to buy products