Many companies have observed the significant benefits they can get via using internet. Since then, large companies have been able to develop business transactions with customers at anytime, anywhere, and in relation to anything, so that we now need a more comprehensive concept than the internet. This concept is the Internet of Things (IoT). IoT will influence decision making style in various phases of selling, buying and marketing process. Therefore, every individual and company should know precisely what IoT is, and how and why they should incorporate it in their operations. This motivated us to propose a smart system based on IoT to help companies and marketers make a powerful marketing strategy via utilizing obtained data from IoT devices. Not only this, but the proposed system can also solve the problems which face companies and customers in online shopping. Since there are different types of the same product, and also different criteria for purchasing which can be different between individuals, customers will need a decision support system to recommend them with the best selection. This motivates us to also propose a neutrsophic technique to deal with unclear and conflicting information which exists usually in the purchasing process. Therefore, the smart system and neutrosophic technique is considered as a comprehensive system which links between customers, companies, marketers to achieve satisfaction for each of them.