The Effect of Facebook Marketing on Brand Engagement: The role of Demographics and Psychographics An empirical study on smartphone users in Egypt

Faculty Commerce Year: 2018
Type of Publication: ZU Hosted Pages:
Authors:
omnia Abdelaziem Abdelhaliem Helal
Journal: مجلة دراسات عربية في التربية وعلم النفس مجلة كلية التجارة للبحوث العلمية، كلية التجارة، جامعة الإسكندرية Volume:
Keywords : , Effect , Facebook Marketing , Brand Engagement: , role    
Abstract:
Social media are increasingly finding a place for themselves in all aspects of our lives. Social media are being extensively used as a platform to conduct marketing and advertising activities (Alalwan, 2018). However, there is always a chal
    
     
 
       

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