Are packaging and presentation format key attributes for cheese consumer

Faculty	Agriculture	Year:	2016
Type of Publication:	ZU Hosted	Pages:	245-249
Authors:	Ali Taher Mohamed Hasanien Eldesouky Staff Zu Site Abstract In Staff Site
Journal:	international dairy journal international dairy journal	Volume:

Keywords :	, packaging , presentation format , attributes , cheese consumer
Abstract:	This paper analyses consumers' preferences for cheese packaging. The methodology used is a two-step approach. Firstly, focus groups were developed to identify the most relevant attributes and levels when choosing a cheese package. Secondly,